The European Open joins Betway’s growing tennis sponsorship portfolio

Antwerp, September 16, 2021 – Global online betting and gaming brand Betway, owned by Super Group, are proud to announce their sponsorship of Belgium’s only ATP Tour Event, The European Open.

Taking place from October 17 to 24, the hardcourt tennis tournament is one of the most recent additions to the prestigious tour. Boasting an impressive list of previous champions including Andy Murray, Jo-Wilfried Tsonga and Kyle Edmund, the event attracts talent from the pinnacle of the sport.

This announcement demonstrates the brand’s ever-growing commitment to sponsorship of the biggest sporting events. The European Open is joining Betway’s impressive tennis portfolio which already includes the Generali Open, Nordea Open, Miami Open, NOVENTI OPEN and the Mercedes Cup.

Anthony Werkman, Betway CEO:

“We are delighted to announce a partnership deal with The European Open, Belgium’s only ATP Tour Event.”

“The tournament is still in its infancy but has already had some major names on its roll of honour.”

“We’re looking forward to supporting the competition as it grows into a leading event on the ATP Tour.”

Juan de Dios Aguirre, partner of Tennium, the company that owns and operates the tournament:

“Since the beginning of the tournament, in 2016, we have been working hard on improving the different aspects of the organization to give fans a top experience and to increase the value of our advertising assets.”

“We are proud of this agreement, that comes with a leading company in the sector, with scrupulous compliance of industry regulations.”

About Betway:

Betway is part of Super Group: the global digital company which provides first-class entertainment to the worldwide betting and gaming community.

Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and eSports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.

Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.